print & digital campaign
Etam – Vive la French Liberté
For its 100-year anniversary, the french brand Etam celebrated the daring concept of « French Liberté ». Its purpose is to acknowledge the elegance, feminity, independance and audacity of women with a self-assumed lifestyle.
We shot this campaign in collaboration with french agency Fred & Farid. We tell the story of three friends daring to enjoy a midnight bath. This campaign has a teasing effect as it catches sight of the swimsuits’ designs we can glimpse on the women’s skin.