Etam – French Liberte

print & digital campaign

Etam – Vive la French Liberté

For its 100-year anniversary, the french brand Etam celebrated the daring concept of « French Liberté ». Its purpose is to acknowledge the elegance, feminity, independance and audacity of women with a self-assumed lifestyle.

We shot this campaign in collaboration with french agency Fred & Farid. We tell the story of three friends daring to enjoy a midnight bath. This campaign has a teasing effect as it catches sight of the swimsuits’ designs we can glimpse on the women’s skin.

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