By 2025, Evian has committed to become a 100% recycled brand for all its bottles around the world. This pursuit of responsabilisation has kicked off in 2019 with the launch of several operations such as the Evian (re)new Fountain, a huge 5L container of natural water with integral recyclable plastic water.

We teamed up with AKQA Paris to create campaign visuals, cinemagraphs and gifs that displays the Evian (re)new fountain in a modern and minimalist environment.