Puma x MHD

print & digital campaign


One year after launching his own Puma Pukiwaga collection, french young rapper MHD designed in collaboration with the famous german brand and french distributo Courir his first pair of sneakers : the Puma RS-0. Sporty and classy, the sneaker has been imagined with a feline inspiration MHD is known for.

For this project, we collaborated with Puma and took care of the whole project including creative direction – set design & photos – shoot production, and post-production.

The campaign images have been spread all over the digital world through medias such as Hypebeast, High Snobiety, Booska-P. As a main partner of the launch, Courir covered its points of sale with XL prints and display stands especially made for the Puma MHD RS-0.

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