WHAT FOR SS19
We started the What For TV campaign with a teaser announcement that would subtly break down the orchestration of the content. In fact, we displayed the 4 colors and showcased the association we made with the four main themes of the campaign which are News, Art, Music and Lifestyle.
We created a series of photos and gifs to go along with a hero movie. The whole series would result in an Instagram layout design we orchestrated for the posts.