Statement Collection is a product range for adidas women and more specifically for sport bra. They are polyvalent, suitable for different sports such as yoga, training, dancing, fitness and fencing. Statement Collection combines style and performance.
For the collection launch in Paris, we captured adidas athlete and influencers rocking the products in their predilection environment.
For this campaign, we took care of the whole creation process from art direction, script writting, film directio, photo shoot and post-production. We delivered very various assets that suited all the brand’s needs, stills, hero movie, capsule films, gifs, and Instagram stories.