adidas – urban climbing

digital activation

Urban climbing feat. Karma8a

adidas Paris created a new concept named « Crew Stories » that tells the story of upcoming underground & urban communities, somehow related to sports. To do so, we scouted the numerous practices taking place in the heart of the capital, and came out with the idea of presenting the lifestyle of a climbers crew.

Therefore, we teamed up with Karma8a, a collective of passionate climbers who lives & dies for the love rock climbing.

The story we are telling is the lifestyle of a climbers crew, as we try to display and enhance the general spirit of the sport which are mutual assistance, brotherhood & sisterhood, and hunger for challenges.

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