adidas Terrex x Martin Fourcade

digital content

adidas Terrex x Martin Fourcade

adidas partnered with french Biathlon five time Olympics champion Martin Fourcade to display the versatility of its outdoor performance range : Terrex.

The collection covers different practices such as High Route, Hiking, and Trail.

For digital purposes, we shot a series of images, films and gifs using FPV drone techniques. The idea was to immerse into the high ground and altitude energy and play with sensations of vertigo and speed.

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