adidas Terrex x Martin Fourcade
adidas partnered with french Biathlon five time Olympics champion Martin Fourcade to display the versatility of its outdoor performance range : Terrex.
The collection covers different practices such as High Route, Hiking, and Trail.
For digital purposes, we shot a series of images, films and gifs using FPV drone techniques. The idea was to immerse into the high ground and altitude energy and play with sensations of vertigo and speed.