![](https://www.les-inities.com/wp-content/uploads/2020/02/pano_adidas_terrex_cover_MD-2400x1351.jpg)
digital content
adidas Terrex x Martin Fourcade
adidas partnered with french Biathlon five time Olympics champion Martin Fourcade to display the versatility of its outdoor performance range : Terrex.
The collection covers different practices such as High Route, Hiking, and Trail.
For digital purposes, we shot a series of images, films and gifs using FPV drone techniques. The idea was to immerse into the high ground and altitude energy and play with sensations of vertigo and speed.
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