Audemars Piguet x Gener8ion

campaign film

Audemars Piguet – The sound awakens

Audemars Piguet teamed up with French music composer talent Surkin (known for his project Gener8ion) on a very special collaboration for the Super Sonnerie Watch. The Swiss watchmaker from Le Brassus challenged the artist to design a series of tracks inspired by the Audemars Piguet environment which is a pure blend of nature, associated with the precision of a unique and ancestral savoir-faire. We told the story of this meeting in the rhythm of one of these tracks : 10h45.

For the project, we worked with Fred & Farid agency to design the story of the collaboration between Surkin and Audemars Piguet with a film. We worked hand in hand on the art direction and script, and then took care of the shoot operating and post-production.

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