Google arts & Culture
In celebration of the Chinese New Year, Google Arts & Culture imagined an artistic collaboration to display its latest 3D VR tool, the Tilt Brush. To do so, they asked two contemporary and talented Parisian artists to collaborate. They asked typo artist Alexis Taïeb aka Tyrsa and versatile drawing and painting artist Yue Wu to join force. They used the Google Tilt Brush technology to work on a unique 3D piece of art in virtual reality mixing drawing, Chinese traditional characters and English language to celebrate the Lunar New Year.
For this project we teamed up with AKQA Paris and took care of the film script and direction, shoot, and post-production.