Art direction & photography
After exploring different eras and cultures throughout high fashion collections rich in colors and ornementation, Olivier Rousteing opens a new chapter with Balmain. This season, he developed creations with furitistic features inspired by Mad Max for his « Balmain Army » with holographic, gleam, PVC, metal and latex among others.
Olivier explored a new vision and identity for the brand while keeping the focus on power, feminity with a glamour rock extravagance.
For the FW18 men and women collections, with documented a close peep to the behind the scenes.