Société Générale x FFRugby
Société Générale is the main partner of the Fédération Française de Rugby. For years the French bank group as supported the sports institution as sponsor and content creator to push the Rugby foundations higher.
For the last 3 years, Société Générale have been looking to create modern, graphical and interactive content for the FFR. To do so, we partnered with AKQA Paris to work on creative concepts and art direction oriented towards experience and social media.