« Parley is the space where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of the oceans, and collaborate on project that can end their destruction ».

In its journey to awakening and responsibility, it is no surprise that adidas decided to team up with Parley and show its concern for global warming and pollution. To do so, the sports brand created a special edition of the running shoe UltraBoost X, that is made with 95% if recycled plastic from the oceans, and 5% of recycled polyester. For each shoe, about 11 plastic bottles have been used.

To accompany this big move from adidas, we were in charge of the whole content creation for the national collaboration announcement in France. We first shot a campaign film and pictures that would be broadcasted in digital platform as well as printed to be instore. We then covered a huge event that gathers 1 000 runners for a sports and educational event at the Hippodrome de Longchamp in Paris.