Designed for women, the Ultraboost X is a super light running shoe in which performance and style has found the perfect balance.

For its launch in France, adidas collaborated with some of the most digital influencing sports personalities in Paris. As a first step, a campaign was created with the duo from @toutesenbasket and fitness coach emi_fit, displaying the shoe in an environment that enlightened the colors and design of the pink edition. And second, a digital campaign was shot with @mathildedrg.

In this product campaign, we took care of the art direction, script writting, photo & film production, and post-production.