What For SS 19 Spring

Spring collection

WHAT FOR SS19

For the first campaign of the WHAT FOR TV SS19 season, we shot the Spring collection around the theme of the green color channel : Lifestyle.

For us, the What For woman lifestyle is quite odd, but free and full of self-mockery. The idea was to follow two What For women in a country holiday, and live their lifestyle far from the city, away from all distraction. We dig into their minds as they find themselves lost in their thoughts.

We created a series of photos and gifs, that go along with a series of 3 capsule videos.

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