![What For SS19 Sweet Summer](http://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2800px-BD_01-copie-1024x537.jpg)
Summer collection
WHAT FOR SS19
As part of the SS19 What For TV campaign, the pink channel represents the Art theme.
We decided to create a very specific ambiance and play with the ambiguity between a very graphical and soft environment, matched up with two very strong faces that are Delphi and Terry.
We created a series of photos shot in digital and film, to go along with three capsules videos and gifs made of graphical compositions.
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_03-1.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_05-1.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_06-1.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_07-1.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_09-1.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_12-1-1996x2400.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_14-1.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_19-1.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_17-1.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_20-1.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/what_for-ss19-summer_2400px-BD_21-1.jpg)
![](https://www.les-inities.com/wp-content/uploads/2019/12/layout-whatfor-summer-MD-1905x2400.jpg)