Stanley Stella SS18
After making its craft exclusive to professionals for 6 years, Stanley Stella opened its market to the Business to Consumer industry with a bold campaign. In fact, the brand has always been communicating over its main values of responsible production, durability and awareness to the environmental causes. As a matter of fact, it was obvious that the brand would follow the flow and create its own print and revendicate its message.
To shoot and direct the campaign, we teamed up with photographer Louise Carrasco and art director Sarah de Grunne. Our intention was to put the young generation of consumers in a natural and urban environment, by emphasizing on their rawness and roughness.