From ordinary to extraordinary. This is the motto of What For, a shoe brand designed in Paris that claims to create a chic and nomadic atmosphere. Expert of the luxury shoe, What For always pays attention to the details and restyle each collection with a sharp art direction. 

We worked around the concept of retro-futuristic design and paired it with a minimalist and graphical environment.

For this campaign, we took car of the whole process from art direction, casting & location scout, to the shoot production and post-production.